Being First to Initiate a Strategic Move Can Have a High

Being first to initiate a strategic move can have a high payoff in all but which one of the following instances?

A) When pioneering helps build a firm's image and reputation with buyers
B) When first-time customers remain strongly loyal to pioneering firms in making repeat purchases
C) When early commitments to new technologies,new-style components,new or emerging distribution channels,and so on can produce an absolute cost advantage over rivals
D) When moving first can constitute a preemptive strike,making imitation extra hard or unlikely
E) When pioneering leadership is costlier than followership