The Greatest and Most Important Differences Among the Competitive Strategies

The greatest and most important differences among the competitive strategies of different companies are essentially

A) whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.
B) the kinds of actions companies take to improve their competitive assets and reduce their competitive liabilities.
C) the relative emphasis they place on offensive versus defensive strategies.
D) the different ways the companies try to cope with the five competitive forces.
E) how they go about building a brand name image that buyers trust and whether they are a risk taker or risk avoider.