Domino's Pizza has a well-known slogan: "We'll deliver in 30 minutes or less,or it's free!" By using this slogan,what has the pizza maker achieved?
A) Given a sense of exclusivity to its customers
B) Increased its ability to charge a price premium for its product (because buyers see its differentiating features as worth something extra)
C) Coordinated with suppliers to better address customer needs
D) Created a new delivery system
E) Built a unique customer value proposition
Correct Answer:
Verified
Q20: A company's competitive strategy deals with
A)management's game
Q21: Broad differentiation strategies are well-suited for market
Q22: A differentiation strategy works best when
A)buyers' needs
Q23: Examples of important cost drivers in a
Q24: Opportunities to differentiate a company's product offering
A)are
Q26: A broad differentiation strategy generally produces the
Q27: Companies can pursue differentiation from many angles
Q28: In which one of the following market
Q29: Which of the following is not a
Q30: A broad differentiation strategy works best in
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