A route to take in developing a differentiation advantage includes
A)signaling value by targeting sophisticated buyers.
B)incorporating intangible features that enhance buyer satisfaction in economic ways.
C)emphasizing high quality and performance of products through a standard and simple,no-fuss packaging.
D)incorporating product attributes and user features that raise the buyer's overall costs,but keep the price low.
E)incorporating tangible features that add functionality,increase customer satisfaction with the product specifications,functions,and styling.

Question

Quizplus · Accepted Answer

Incorporating tangible features that add functionality, increase customer satisfaction with the product specifications, functions, and styling is the best choice for developing a differentiation advantage. This is because customers often perceive tangible features as adding value to the product, which can make it stand out from other similar products in the market. Tangible features also offer a way to communicate the unique selling proposition of the product, which can improve the brand's image in the market. Additionally, tangible features are easily observable and measurable, which can help to justify a higher price point for the product.

A Route to Take in Developing a Differentiation Advantage Includes