The target market of a best-cost provider is
A)value-conscious buyers.
B)brand-conscious buyers.
C)price-sensitive buyers.
D)middle-income buyers.
E)young adults (in the 18-to-35 age group).

Question

Quizplus · Accepted Answer

Best-cost providers aim to offer products or services at a price lower than their competitors while still maintaining some level of quality. Their target market is therefore value-conscious buyers who are looking for a good deal on a product or service but still want some level of quality. Brand-conscious buyers may not be interested in a best-cost provider's offerings, as they may be more focused on buying from established or luxury brands. Price-sensitive buyers and middle-income buyers may overlap with the value-conscious buyer segment, but not all price-sensitive or middle-income buyers are necessarily looking for the best-cost option. Young adults in the 18-to-35 age group may be more focused on novelty or trendiness than on price, making them less likely to be the target market for a best-cost provider.

The Target Market of a Best-Cost Provider Is