In determining the various strategic issues that a company needs to address,managers need to consider both the results of its analysis of the company's external environment and the results of its evaluation of the company's competitive position,customer value proposition,and cost structure.True or false? Explain and defend your answer.

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The most important analytical step is to zero in on exactly what strategic issues company managers need to address.This step involves drawing on the results of both industry and competitive analysis and the evaluations of the company's internal situation.The task here is to get a clear fix on exactly what industry and competitive challenges confront the company,which of the company's internal weaknesses need fixing,and what specific problems merit front-burner attention by company managers.

In Determining the Various Strategic Issues That a Company Needs