You have composed a sales letter advertising a line skin care products for people with sensitive skin. You have included a couple of testimonials from people who have tested the products and provided positive reviews. Where in your message is the most appropriate place to include this information?

Question

Quizplus · Accepted Answer

The body of the sales letter is the most appropriate place to include testimonials from people who have tested the products and provided positive reviews. This is because the body is where the majority of the persuasive content is located and the testimonials can serve as supporting evidence for the claims made about the effectiveness of the skin care products. Including the testimonials towards the end of the body can also help to build momentum and reinforce the value proposition before the closing.

You Have Composed a Sales Letter Advertising a Line Skin