Gillespie Homes
You work as a marketing coordinator for Gillespie Homes, a construction firm in Calgary. Your job duties include delivering oral presentations for a variety of different purposes to many different audiences. One of your current tasks is to prepare a presentation for the company's sales team to outline the projected time frame and marketing strategies your department has developed to sell homes the company has built in a new subdivision. The members of your sales team have made it clear that they consider the material you will present to them dull and irrelevant. They have found these presentations to be repetitious and boring in the past. However, your boss insists that they need the information and that attendance is mandatory.
You also need to make a presentation to small groups of potential suppliers of products and services. You have been asked to provide additional information and explain how to submit a proposal using the company's new online proposal form. You have heard from several of these suppliers already who are frustrated and hostile about the new form, which they consider unnecessarily long, detailed, and confusing.
-How should you organize your presentation to suppliers explaining the four-stage marketing plan you have developed to sell homes in the new subdivision?
A) the journalism pattern
B) the chronology pattern
C) the problem/solution pattern
D) the geography/space pattern
Correct Answer:
Verified
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