Marketing managers wish they knew more about price sensitivity, but so far marketing research has been of little help in identifying factors that influence customers.

Name: Marketing managers wish they knew more about price sensitivity, but so far marketing research has been of little help in identifying factors that influence customers.
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

Marketing researchers have identified a number of factors that influence price sensitivity across many different market situations.

Marketing Managers Wish They Knew More About Price Sensitivity, but So