Personal selling can be a significant expense for companies due to the costs associated with maintaining a sales force, including salaries, training, and support materials. This aspect of sales is often more resource-intensive compared to other marketing strategies.

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Personal Selling

Question 93

Multiple Choice

Personal selling

A) is important to business firms, but only about 1 percent of the U.S. labor force does personal selling work.
B) is often a company's largest single operating expense.
C) requires only that the sales rep have an engaging smile, a big expense account, and the ability to get along well with people.
D) uses the same techniques around the globe with little variation.
E) None of these alternatives is true.

Correct Answer: