A consumer's choice of a retail store appears to be based almost entirely on emotional needs-economic needs have almost no influence.

Question

Quizplus · Accepted Answer

This statement is not entirely accurate. While emotional needs certainly play a role in a consumer's choice of a retail store, economic needs also have an influence. Consumers may choose a store based on factors such as price, discounts, and promotions, which are all economic considerations.

A Consumer's Choice of a Retail Store Appears to Be