Retailers who follow a policy of "buy low and sell high" are practicing the "mass-merchandising concept."

Name: Retailers who follow a policy of "buy low and sell high" are practicing the "mass-merchandising concept."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "buy low and sell high" policy is known as the "markup concept," not the "mass-merchandising concept." Mass-merchandising refers to offering a wide variety of products at low prices to appeal to a large customer base.

Retailers Who Follow a Policy of "Buy Low and Sell