Manufacturers' agents are mainly used as an inexpensive way to continue getting sales for a product-once a company's own sales force has successfully introduced it to the market.

Question

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Manufacturers' agents are primarily used to introduce and sell a company's products in specific territories or markets where the company does not have a presence, not just after their own sales force has introduced it. They are independent agents who represent several companies, not employees of the company, and can provide a cost-effective way to reach new customers and markets without the need for a company to establish its own sales force in those areas.

Manufacturers' Agents Are Mainly Used as an Inexpensive Way to Continue