A good marketing manager knows that:
A) a fashion is the currently accepted or popular style.
B) the faster fashions change, the harder marketing strategy planning is.
C) modern technology affects the speed of fashion change.
D) a fad is even more short lived than a fashion.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

All of the alternatives are true. A good marketing manager understands that fashion is an accepted or popular style, but also recognizes that the speed of fashion change is influenced by modern technology. They also understand that fads are even more short-lived than fashion and that the faster fashion changes, the more challenging it is to plan effective marketing strategies.

A Good Marketing Manager Knows That