Ross Wrigley refuses to buy Billy Goat brand of beer; his attitude toward this brand is called _____.

Name: Ross Wrigley refuses to buy Billy Goat brand of beer; his attitude toward this brand is called _____.
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Question

Quizplus · Accepted Answer

Brand rejection refers to a consumer's negative attitude or avoidance of a particular brand. In this case, Ross Wrigley is actively choosing not to purchase the Billy Goat brand of beer, indicating a clear rejection of the brand.

Ross Wrigley Refuses to Buy Billy Goat Brand of Beer;