During a heavy rainstorm, Louie Hirasawa stepped into a drugstore and bought an umbrella-just like the one he had at home-for $15.00 plus tax. In this case, the umbrella is:
A) a specialty product.
B) a shopping product.
C) an unsought product.
D) an emergency product.
E) an impulse product.
Correct Answer:
Verified
Q252: Which of the following products in a
Q253: Impulse products:
A) are likely to gain or
Q254: Compared to other consumer products, the major
Q255: Regarding the organization of the product classes,
Q256: Regarding consumer product classes, a convenience product
Q258: Which of the following products in a
Q259: Staple products:
A) need maximum exposure and widespread
Q260: If a consumer product is used regularly
Q261: Gavan and Rebekah want to buy a
Q262: Until recently, Emil Flores wouldn't buy any
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