Concerning consumer and business markets:

Question

Quizplus · Accepted Answer

Business markets often involve more specific and well-defined customer needs, which can be identified through market research and targeted marketing. Consumer markets, on the other hand, may involve a wide range of individual preferences and needs that are more difficult to pinpoint. Personal selling may be used in both markets, but it is not necessarily more heavily relied upon in consumer markets. Additionally, marketing to organizational customers typically involves a high degree of customization and tailoring to meet specific needs, rather than a less precise approach. Therefore, option B is the best choice.

Concerning Consumer and Business Markets