Consumer buying decisions are affected by social influences such as motivation, perception, learning, attitudes, and personality.

Question

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Social influences refer to the effects that the actions, reactions, and thoughts of others have on our behavior, which include factors like family, friends, social media, and culture. Motivation, perception, learning, attitudes, and personality are individual influences that affect consumer buying decisions from within the person, rather than from their social environment.

Consumer Buying Decisions Are Affected by Social Influences Such as Motivation