Consumer buying behavior is affected by:
A) opinion leaders.
B) social class.
C) physiological, safety, social, and personal needs.
D) reference groups.
E) all of these affect consumer buying behavior.

Question

Quizplus · Accepted Answer

Psychological variables like needs (physiological, safety, social, and personal) and social influences like consumer's family, social class, reference groups, opinion leaders, culture, and ethnic groups influence the consumer decision process.

Consumer Buying Behavior Is Affected By