Opinion leaders:
A) are usually better educated.
B) are usually wealthier.
C) are people who influence others.
D) are rarely actually involved in product-related discussions with the people who "follow" them.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

Opinion leaders are people who have a significant influence on the opinions and behaviors of others. They may have a certain expertise or knowledge in a particular area, or they may simply be highly respected or charismatic individuals. Their influence is not necessarily tied to their level of education or wealth. It is also likely that they engage in product-related discussions with those who follow them, as their opinions and recommendations are highly valued.

Opinion Leaders