For a long time Jessica felt disappointment over a new pair of jeans that never fit quite right. Jessica experienced
A) high involvement purchase.
B) dissonance.
C) post-purchase regret.
D) confirmation.
E) selective feedback.

Question

Quizplus · Accepted Answer

Jessica's disappointment and feeling of regret after the purchase indicate that she experienced post-purchase regret, also known as buyer's remorse. This suggests that she had high expectations for the jeans and was ultimately dissatisfied with her purchase.

For a Long Time Jessica Felt Disappointment Over a New