A potential customer for a new Audi A4 sedan takes the car for a two-hour test drive to see how it responds on the open road. This customer is at the ___________ stage of the adoption process.

Question

Quizplus · Accepted Answer

The customer is at the trial stage of the adoption process. During this stage, potential customers try out the product, in this case, test-driving the Audi A4 sedan for two hours to see how it responds on the open road.

A Potential Customer for a New Audi A4 Sedan Takes