Electro Technologies,Inc.(ETI)has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market.Its broad product-market consists of three reasonably distinct submarkets.To identify a target market,ETI should probably focus on using the __________ approach.
A) combined target market
B) mass marketing
C) multiple target market
D) single target market
E) none of these is a good choice for Electro Technologies.

Question

Quizplus · Accepted Answer

ETI should probably focus on single target market approach i.e., segmenting the market and picking one of the homogeneous segments as the firm's target market.