The General Electric "strategic planning grid" relies on subjective judgments about business strengths and industry attractiveness.

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The General Electric strategic planning grid is a tool that relies on subjective judgments about a business's strengths and the overall industry's attractiveness. It involves evaluating businesses based on two dimensions: industry attractiveness and business unit strength. Therefore, subjective judgments are essential to effectively use this tool.

The General Electric "Strategic Planning Grid" Relies on Subjective Judgments