Managers who embrace the marketing concept realize that they cannot just define their line of business in terms of the products they currently produce or sell.

Question

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Managers who embrace the marketing concept understand that they must focus on meeting customer needs and wants, while also continuously adapting and evolving their product or service offerings. This requires a customer-focused approach that goes beyond just the products they currently produce or sell.

Managers Who Embrace the Marketing Concept Realize That They Cannot