The most risky and challenging opportunities usually involve:

Name: The most risky and challenging opportunities usually involve:
Brand: Quizplus
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Quizplus · Accepted Answer

Diversification means moving into totally different lines of business, perhaps entirely unfamiliar products, markets, or even levels in the production-marketing system. Products and customers that are very different from a firm's current base may look attractive but are usually hard to evaluate. That's why diversification usually involves the biggest risk.

The Most Risky and Challenging Opportunities Usually Involve