Sales and Marketing Management magazine's "Buying Power Index" is based on:
A) each market's share of the total U.S. population.
B) each market's share of the total income in the United States.
C) each market's share of the total retail sales in the United States.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The Sales & Marketing Management's "Buying Power Index" (BPI) considers the population in a market, the retail sales in that market, and income in that market.

Sales and Marketing Management Magazine's "Buying Power Index" Is Based