A salesperson clicks repeatedly on the online ads of a competitor in order to drive the competitor's advertising costs up.This is an example of:
A)phishing.
B)pharming.
C)spoofing.
D)evil twins.
E)click fraud.

Question

Quizplus · Accepted Answer

This is an example of click fraud, which refers to the illegal practice of clicking on pay-per-click ads in order to drive up the advertiser's cost or a competitor's ad spend. The intent is to exhaust the competitor's advertising budget and decrease their ROI, giving the fraudulent company an advantage in the market.

A Salesperson Clicks Repeatedly on the Online Ads of a Competitor