An information system can enable a company to focus on a market niche through:
A) complex trend forecasting.
B) tailoring products to the client.
C) intensive product trend analysis.
D) intensive customer data analysis.
E) tightening linkages with suppliers.

Question

Quizplus · Accepted Answer

An information system can enable a company to focus on a market niche through intensive customer data analysis. This is because customer data analysis can help a company to identify the needs and wants of its customers, and to develop products and services that meet those needs.

An Information System Can Enable a Company to Focus on a Market