A ________ provides information to coordinate all of the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention.
A) TPS
B) MIS
C) ESS
D) CPS
E) CRM system

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) system is designed specifically to manage all aspects of a customer's interactions with an organization, such as sales, marketing, and service. It helps companies optimize revenue, customer satisfaction, and customer retention by providing customer data, sales forecasts, marketing campaigns, and customer service interactions all in one platform. None of the other choices (TPS, MIS, ESS, CPS) specifically focus on managing customer relationships.

A ________ Provides Information to Coordinate All of the Business