Trends Inc. is an apparel company. To keep up with the latest changes in the fashion industry, the company has to come up with innovative designs and follow strict time lines. The culture of the company values aggressiveness, innovation, and risk taking. The members of the organization accept these cultural values. They know exactly what is expected of them and these expectations go a long way in shaping their behavior. In addition to this, the culture of the marketing department is outcome oriented and the finance department emphasizes attention to detail.
-The organizational culture of Trends Inc. values aggressiveness, innovation, and risk taking. These characteristics express its ________.

Question

Quizplus · Accepted Answer

E) A dominant culture expresses the core values shared by a majority of the organization's members. When we talk about an organization's culture, we are referring to its dominant culture, which gives an organization its distinct personality.