Patricia needs as many creative ideas as she can get for the new advertising campaign, and her small agency doesn't have a lot of money for high-tech meeting facilities. Given the information provided, which meeting technique will provide the highest number of quality ideas?
A) interacting groups
B) brainstorming
C) nominal group technique
D) electronic meeting
E) social interaction

Question

Quizplus · Accepted Answer

The nominal group technique is a structured approach to group brainstorming that requires individuals to silently generate ideas before sharing them with the group. This approach allows for equal participation and prevents groupthink, resulting in a higher number of quality ideas. Additionally, since Patricia's agency does not have a lot of money for high-tech meeting facilities, the nominal group technique can be easily implemented without any additional costs.

Patricia Needs as Many Creative Ideas as She Can Get