Research consistently shows that a group in a brainstorming session generates more ideas than an individual working alone.

Question

Quizplus · Accepted Answer

Research has shown that individuals working alone often generate more ideas, and sometimes of higher quality, than groups do in a traditional brainstorming session. This is due to factors like social loafing, production blocking, and evaluation apprehension in group settings.

Research Consistently Shows That a Group in a Brainstorming Session