When Using the Multiples Analysis Approach to Valuing a Business

When using the multiples analysis approach to valuing a business, one must be aware:

A) of the presence of a marketability premium that can be sizable.
B) of the adjusted book value of a business which is the cost of duplicating the assets of the business in their present form as of the valuation date.
C) of the stock value of similar companies whose shares are not publicly traded.
D) of the presence of a potentially large marketability discount.