The transaction approach is difficult to use because:
A) transactions data are typically as reliable as the data available for multiples analysis, especially when they are associated with a private firm.
B) transactions involving the purchase or sale of an entire business in an industry tend to occur frequently and hence the amount of data is immense.
C) the terms of the transactions can be easy to assess.
D) the terms of the transactions can be difficult to assess.
Correct Answer:
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