People told that a chemical in the air is projected to kill 10 out of every 10,000 people feel more frightened than if told the fatality risk is one-tenth of 1 percent. This best illustrates the importance of

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Quizplus · Accepted Answer

This question involves the cognitive bias known as framing, which refers to the way in which information is presented (or framed) can influence people's perceptions and decisions. In this case, the difference between being told that a chemical will kill 10 out of 10,000 people versus being told that there is a 0.1% fatality rate may seem small, but it can greatly affect how people perceive the risk. The first framing emphasizes the number of people who will die, while the second framing emphasizes the percentage of the population affected. Research has shown that people tend to be more influenced by the first framing, as it is more vivid and concrete.

People Told That a Chemical in the Air Is Projected