Ojinska sold many more raffle tickets when she told people they had a 10 percent chance of winning a prize than when she told them they had a 90 percent chance of not winning. This best illustrates the importance of

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This is an example of framing, where Ojinska uses different ways to present the probability of winning to affect people's decisions. By focusing on the chance of winning (10 percent) instead of losing (90 percent), she makes the situation more attractive and increases the likelihood of people buying the raffle tickets.

Ojinska Sold Many More Raffle Tickets When She Told People