In writing survey questions, political pollsters who want to gather evidence of people's support for particular viewpoints are especially likely to understand the impact of

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Framing refers to the way in which survey questions are worded and can greatly impact the responses that are gathered. Political pollsters may use framing to highlight certain aspects of a particular viewpoint in order to gauge support for that viewpoint. This is why understanding the impact of framing is especially important for political pollsters. The other answer choices (belief perseverance, telegraphic speech, and fixation) do not directly relate to the impact of wording on survey questions.

In Writing Survey Questions, Political Pollsters Who Want to Gather