When George Sperling visually displayed three rows of three letters each for only one-twentieth of a second, research participants

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Sperling's experiment showed that participants had a momentary photographic memory of all nine letters, but were only able to recall about four or five of them when asked to immediately after being presented with the visual display. This suggests that our sensory memory can briefly hold a large amount of information before it rapidly decays.

When George Sperling Visually Displayed Three Rows of Three Letters