In explaining prosocial behavior, B. F. Skinner would most likely have focused attention on

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B.F. Skinner's behaviorist theory suggests that behavior is shaped by its consequences. Therefore, he would most likely focus on the consequences of prosocial behavior, such as positive reinforcement, and how they can increase the likelihood of that behavior being repeated in the future. Skinner's theory does not emphasize genetic influences or unconscious motivations like the need for social approval, and while he acknowledges the influence of external factors like moral values, he would not focus primarily on internalization as a cause of prosocial behavior.

In Explaining Prosocial Behavior, B