Mark's decision to hire a particular job applicant was simultaneously influenced by unconscious feelings about the applicant's physical appearance and by a conscious consideration of the applicant's reported work history. This best illustrates the impact of

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Dual processing is the concept that our minds simultaneously process information on both conscious and unconscious levels. In this scenario, Mark's decision was influenced by both unconscious feelings about the applicant's physical appearance (unconscious processing) and conscious consideration of the applicant's work history (conscious processing).

Mark's Decision to Hire a Particular Job Applicant Was Simultaneously