One reason that customers are demanding higher levels of customer service is that reliable service allows a firm to maintain a lower level of inventory.

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When customers can rely on the firm to provide reliable and efficient service, they are more likely to order products as they need them instead of stockpiling inventory. This allows the firm to maintain a lower level of inventory, which can reduce costs and increase efficiency. As a result, customers are demanding higher levels of customer service to enable them to rely on the firm to meet their needs in a timely and efficient manner.

One Reason That Customers Are Demanding Higher Levels of Customer