A recent study indicated that over 80 percent of consumers view packaging to be irrelevant to the purchasing decision.

Question

Quizplus · Accepted Answer

This statement is false. According to a study conducted by Packaging Digest, 64 percent of consumers admitted that packaging affects their purchasing decision. Furthermore, a study by WestRock found that 66 percent of consumers have tried a new product specifically because the packaging caught their eye.

A Recent Study Indicated That Over 80 Percent of Consumers