Which of the following situations is likely the most damaging (costly)with respect to a stockout?
A)The customer buys a substitute product that yields a higher profit for the seller.
B)The customer buys a substitute product that yields a lower profit for the seller.
C)The customer goes to a competitor for a purchase.
D)The customer says,"Call me when it's in."

Question

Quizplus · Accepted Answer

When a customer goes to a competitor for a purchase due to a stockout, it is likely the most damaging situation. This not only results in a lost sale but also risks losing the customer to the competitor in the long term, potentially affecting future revenue and market share.

Which of the Following Situations Is Likely the Most Damaging