Target market segments are defined by common factors such as ________.

Question

Quizplus · Accepted Answer

Target market segments are defined by common factors such as psychographics (personality, values, interests, attitudes), demographics (age, gender, income, education, occupation, family status), and geography (location, climate, culture, religion). All of these factors help companies to identify, understand, and reach their target customers more effectively.

Target Market Segments Are Defined by Common Factors Such as ________