Target markets are groups defined by common factors such as demographics, psychographics, age, or geography.

Question

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This statement is true. Target markets are groups of people who share similar characteristics such as demographics (age, income, gender, education), psychographics (values, beliefs, interests), age, or geography. Marketers often target specific groups in order to tailor their messaging and promotions to effectively reach and engage those audiences.

Target Markets Are Groups Defined by Common Factors Such as Demographics