As the Manager of a Sporting Goods Company, You Are

As the manager of a sporting goods company, you are presented with a new golf project. An inventor has recently patented the design for a new golf club that makes playing golf much easier. Your company has made contact with the inventor, who is willing to sell the exclusive rights to the technology, but if you don't act fast he will sell the rights to a rival company. You are not certain whether the new golf club will become popular, but your analysts have completed a basic NPV analysis. Given the available information, the project has a positive NPV. However, you know there are several real options associated with the project, including the option to abandon the project and the option to make follow-on investments. Which one of the following statements regarding the project is correct?

A) Based on the NPV analysis, you should accept the project. The value of the project may be worth more than the NPV analysis but not less.
B) Based on the NPV analysis, you should accept the project. The NPV analysis contains all the information about the value of the project.
C) Based on the NPV analysis, you should reject the project. Without additional information about the value of the real options, there is no way to make a decision.
D) Based on the NPV analysis, you should reject the project. The NPV analysis contains all the information about the value of the project.