The risks of smoking are more alarming when presented in terms of the number of smokers with lung cancer than the percentage of smokers with lung cancer.This illustrates the importance of
A) fixation.
B) belief perseverance.
C) overconfidence.
D) framing.

Question

Quizplus · Accepted Answer

This scenario illustrates the concept of framing, where the way in which information is presented can influence how it is perceived and interpreted. By presenting the risk in terms of the number of smokers with lung cancer, rather than as a percentage, it highlights the tangible and significant impact that smoking can have on individuals. This framing may be more effective in motivating individuals to quit smoking or deter non-smokers from starting.

The Risks of Smoking Are More Alarming When Presented in Terms