Consumers respond more positively to ground beef advertised as "75 percent lean" than to ground beef described as "25 percent fat." This illustrates that consumer reactions are influenced by
A) belief perseverance.
B) confirmation bias.
C) the availability heuristic.
D) framing.

Question

Quizplus · Accepted Answer

This scenario demonstrates the framing effect, which refers to how the way information is presented (or framed) can influence people's attitudes and decisions. "75 percent lean" frames the beef as having more desirable qualities (i.e. lean) while "25 percent fat" frames it as having undesirable qualities (i.e. fatty). This difference in framing can lead to more positive or negative reactions from consumers.

Consumers Respond More Positively to Ground Beef Advertised as "75