In attempting to find and purchase high-quality cosmetics,Megan reminds herself that the most expensive brands are the best.Megan's self-reminder illustrates the use of
A) an algorithm.
B) trial and error.
C) framing.
D) a heuristic.

Question

Quizplus · Accepted Answer

Megan's self-reminder demonstrates the use of a heuristic, which is a mental shortcut or rule of thumb that helps people quickly make decisions or judgments. In this case, Megan is using the heuristic that high price equals high quality, even though this may not always be the case.

In Attempting to Find and Purchase High-Quality Cosmetics,Megan Reminds Herself